https://jrdnwlms.co.uk Jordan Williams | Designer & Creative Thu, 02 Jul 2020 18:34:23 +0000 https://jrdnwlms.co.uk en https://jrdnwlms.co.uk/Onto Thu, 02 Jul 2020 16:03:10 +0000 Jordan Williams | Designer & Creative https://jrdnwlms.co.uk/Onto Project Onto set out to change car ownership with all-inclusive electric car subscriptions. To scale, it needed a better way to bring customers on board. I designed the home, product and customer onboarding screens to make the switch to electric feel exciting and effortless. RoleSenior Product Designer︎︎︎UX, UI · Web, iOS &amp; Android Results+130% increase in conversion rate+34% completed registrations-30% customer service enquiries-6% customer acquisition costs <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a8c4c6220cf71c7a8bf6aad1f60cf53f1db30187d144c2fb0aa75bb0b2769d49/ONTO_Onboarding_cover.jpg" data-mid="190283890" border="0" src="https://freight.cargo.site/w/1000/i/a8c4c6220cf71c7a8bf6aad1f60cf53f1db30187d144c2fb0aa75bb0b2769d49/ONTO_Onboarding_cover.jpg" /> Problem Electric cars felt alien and expensive. Range anxiety put people off, so customer sign ups struggled to meet targets.Registration and self-booking had been merged into one funnel with no UX input. The result was a dated booking experience that left people unsure what to do next. <img width="540" height="571" width_o="540" height_o="571" data-src="https://freight.cargo.site/t/original/i/fba5eae27f2762ea810fd839e0c001f18e80b5d8a2d7eb7a407a47265f49bfec/onto_archive_booking.jpg" data-mid="190293550" border="0" src="https://freight.cargo.site/w/540/i/fba5eae27f2762ea810fd839e0c001f18e80b5d8a2d7eb7a407a47265f49bfec/onto_archive_booking.jpg" /> <img width="602" height="352" width_o="602" height_o="352" data-src="https://freight.cargo.site/t/original/i/ebab2a0f5ffae54c401d0404f4fcbfb53a58586c9f879cde570b5eb7ab5ae89c/onto_archive_booking2.jpg" data-mid="190293551" border="0" src="https://freight.cargo.site/w/602/i/ebab2a0f5ffae54c401d0404f4fcbfb53a58586c9f879cde570b5eb7ab5ae89c/onto_archive_booking2.jpg" /> Research I started with existing funnel metrics to map the current journey, then agreed how we would measure success for both customers and the business. Customer interviews and the Onto community showed that ~70% of people dropped off because nothing told them what would happen next.I also ran sessions with Customer Service, Marketing and Operations to agree what the journey had to do for the business. <img width="1572" height="866" width_o="1572" height_o="866" data-src="https://freight.cargo.site/t/original/i/20fcfff70f74402c60dd80e7f5f921247da5b2a8523026c52ca3b036a40bed6d/onto_user_survey.png" data-mid="190297956" border="0" src="https://freight.cargo.site/w/1000/i/20fcfff70f74402c60dd80e7f5f921247da5b2a8523026c52ca3b036a40bed6d/onto_user_survey.png" />Card sorting task for customers to create their ideal journey. <img width="1572" height="866" width_o="1572" height_o="866" data-src="https://freight.cargo.site/t/original/i/2ac269f0ffe68641bbca27f0dcf7c0f02cbfde224909920ecc6b0f9606bd2594/Onto_Journey_map_analysis.png" data-mid="190295071" border="0" src="https://freight.cargo.site/w/1000/i/2ac269f0ffe68641bbca27f0dcf7c0f02cbfde224909920ecc6b0f9606bd2594/Onto_Journey_map_analysis.png" />Journey map analysis with opportunities. <img width="1572" height="866" width_o="1572" height_o="866" data-src="https://freight.cargo.site/t/original/i/a039cad0a1659aa51d1d668868f852478ce9017d6242a35f2417fd7099750312/onto_personas2.jpg" data-mid="254093972" border="0" src="https://freight.cargo.site/w/1000/i/a039cad0a1659aa51d1d668868f852478ce9017d6242a35f2417fd7099750312/onto_personas2.jpg" />Pseudo-personas created from real users to better visualise our target audience and help stakeholders stay aligned. <img width="1572" height="866" width_o="1572" height_o="866" data-src="https://freight.cargo.site/t/original/i/44d1eff3f2294617958c411cba5abd05bff2f4cd21d61633b56d4ea7a259556c/onto_usertest.jpg" data-mid="254093973" border="0" src="https://freight.cargo.site/w/1000/i/44d1eff3f2294617958c411cba5abd05bff2f4cd21d61633b56d4ea7a259556c/onto_usertest.jpg" />Wireframe prototype testing with core and regular users. What we changed To answer the biggest drop-off, a simple three-step explainer (Join, Subscribe, Enjoy) now sets expectations up front. Sign-up became a short guided flow: pick a car, upload your licence, customise mileage and excess, then finish on a clear confirmation with your delivery date. I tested wireframes and high-fidelity prototypes in moderated and unmoderated sessions, and we added CSAT tracking to measure how easy registration and booking felt. After build, I worked with engineers to stress-test the flow and its API connections before launch. Redesigned homepage: one clear promise, a postcode search and pricing up front. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/19c912bd3f1bdda44774dda12a08f93c494e23c85f22df8dbf108d489f12383f/onto_signup_flow.jpg" data-mid="254093974" border="0" src="https://freight.cargo.site/w/1000/i/19c912bd3f1bdda44774dda12a08f93c494e23c85f22df8dbf108d489f12383f/onto_signup_flow.jpg" />Sign-up flow: browse cars, car details, licence upload, customise your subscription, confirmation. <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/fdd737b6a7e2dbaa64c47e9bbf8cc5869a4b329b4fbbca33f237317baf5e1e5f/onto_user_journey_13x.jpg" data-mid="254093975" border="0" src="https://freight.cargo.site/w/1000/i/fdd737b6a7e2dbaa64c47e9bbf8cc5869a4b329b4fbbca33f237317baf5e1e5f/onto_user_journey_13x.jpg" /> Full case study available on request. Team:Senior Product Designer – Jordan Williams VP Product – Ayman HafezProduct Manager – Carenza HarveyFront-end Engineers – Rico Sobers, Ian MossBack-end Engineers – Nish Chandradas, Rich Kirsch https://jrdnwlms.co.uk/Rimowa Thu, 02 Jul 2020 16:03:10 +0000 Jordan Williams | Designer & Creative https://jrdnwlms.co.uk/Rimowa Rimowa: Never Still II Rimowa suitcases wanted to inspire people everywhere to move forward on their own life journeys. Their mantra ‘No one builds a legacy by standing still’ needed to be communicated through an integrated campaign. I helped create a suite of assets across moving image, digital and print for 10 different territories. I tailored pre-shot imagery and moving image to best compliment the required spaces. Role Designer︎︎︎Digital, Print, Motion Result 400M+ people reached across the globe <img width="1920" height="1296" width_o="1920" height_o="1296" data-src="https://freight.cargo.site/t/original/i/2da8ff826e7c5293325c04aa92b809fa566d7aff5949b351ea64248f801b4298/LBJ_Balcony_0080-V8extFINAL_MED.jpg" data-mid="76567606" border="0" src="https://freight.cargo.site/w/1000/i/2da8ff826e7c5293325c04aa92b809fa566d7aff5949b351ea64248f801b4298/LBJ_Balcony_0080-V8extFINAL_MED.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4da613ee8e669e5443ce487228253a5d41ecba89f6f7573a9f4d223f931446d6/Rimowa_brand.jpg" data-mid="76564754" border="0" src="https://freight.cargo.site/w/1000/i/4da613ee8e669e5443ce487228253a5d41ecba89f6f7573a9f4d223f931446d6/Rimowa_brand.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/30dde98bca7b2efb1dd4d2ae6bdb78475cd38d7a1e387ab6ca0043638b88aa5b/Rimowa_brand_monogram.jpg" data-mid="76564753" border="0" src="https://freight.cargo.site/w/1000/i/30dde98bca7b2efb1dd4d2ae6bdb78475cd38d7a1e387ab6ca0043638b88aa5b/Rimowa_brand_monogram.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a925a09081bdd53dc5b3d08df1cdc675f525ddd8551bd83214047fedb6dc0a16/Rimowa_brand_monogram_2.jpg" data-mid="76564752" border="0" src="https://freight.cargo.site/w/1000/i/a925a09081bdd53dc5b3d08df1cdc675f525ddd8551bd83214047fedb6dc0a16/Rimowa_brand_monogram_2.jpg" /> <img width="1840" height="833" width_o="1840" height_o="833" data-src="https://freight.cargo.site/t/original/i/298ac0dcc480a044ed645c07a59a2ce8128b521a2f99d81d9c9c331321b14ec0/Rimowa_img_photog_LB.jpg" data-mid="76319012" border="0" src="https://freight.cargo.site/w/1000/i/298ac0dcc480a044ed645c07a59a2ce8128b521a2f99d81d9c9c331321b14ec0/Rimowa_img_photog_LB.jpg" /> <img width="1840" height="833" width_o="1840" height_o="833" data-src="https://freight.cargo.site/t/original/i/b3577f8d76a9c413a0756d0b89f9eb4b92b29225cbfe178825d40be83490d18a/Rimowa_img_photog_YW.jpg" data-mid="76319014" border="0" src="https://freight.cargo.site/w/1000/i/b3577f8d76a9c413a0756d0b89f9eb4b92b29225cbfe178825d40be83490d18a/Rimowa_img_photog_YW.jpg" /> <img width="1840" height="833" width_o="1840" height_o="833" data-src="https://freight.cargo.site/t/original/i/fd53ef3613257309ae5fda0efea6d5a29e0e703f378705a2e948924588876b3a/Rimowa_img_photog_KJ.jpg" data-mid="76319010" border="0" src="https://freight.cargo.site/w/1000/i/fd53ef3613257309ae5fda0efea6d5a29e0e703f378705a2e948924588876b3a/Rimowa_img_photog_KJ.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5228971dfd92c5989401d6d7a452f11c3dd00a55f7fc5d87fc8a7e4e0bfffa77/Rimowa_digital_ads_.jpg" data-mid="76563349" border="0" src="https://freight.cargo.site/w/1000/i/5228971dfd92c5989401d6d7a452f11c3dd00a55f7fc5d87fc8a7e4e0bfffa77/Rimowa_digital_ads_.jpg" /> <img width="903" height="1003" width_o="903" height_o="1003" data-src="https://freight.cargo.site/t/original/i/94961cf5a358df20755d38b5b9e081ab3249a5cc9b5fafda5f07d2f16746350f/Rimowa_digital_ads_guardian.png" data-mid="76563765" border="0" src="https://freight.cargo.site/w/903/i/94961cf5a358df20755d38b5b9e081ab3249a5cc9b5fafda5f07d2f16746350f/Rimowa_digital_ads_guardian.png" /> <img width="903" height="1003" width_o="903" height_o="1003" data-src="https://freight.cargo.site/t/original/i/fce001ac228d34eebceae044623135ce376f077368101deee2e2f1f76b705e1c/Rimowa_digital_ads_hypebeast.png" data-mid="76563766" border="0" src="https://freight.cargo.site/w/903/i/fce001ac228d34eebceae044623135ce376f077368101deee2e2f1f76b705e1c/Rimowa_digital_ads_hypebeast.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bdc368c7b599f87a9028b8f2718e3a4886bed48c8d36d942985c98aca050bab2/190710_RMW_Metrocard_Layouts_v1.png" data-mid="76567275" border="0" src="https://freight.cargo.site/w/1000/i/bdc368c7b599f87a9028b8f2718e3a4886bed48c8d36d942985c98aca050bab2/190710_RMW_Metrocard_Layouts_v1.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/beef093ee32224bff3153fe23b45ca91581510e5a5d20cb574d403141f5b79f4/190710_RMW_Metrocard_Layouts_v2.png" data-mid="76567277" border="0" src="https://freight.cargo.site/w/1000/i/beef093ee32224bff3153fe23b45ca91581510e5a5d20cb574d403141f5b79f4/190710_RMW_Metrocard_Layouts_v2.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6dadab7f782c2ebac6a2f5f377e6b091624e211c2d2bf4a0e04093ee89f005cb/190710_RMW_Metrocard_Layouts_v4.png" data-mid="76567279" border="0" src="https://freight.cargo.site/w/1000/i/6dadab7f782c2ebac6a2f5f377e6b091624e211c2d2bf4a0e04093ee89f005cb/190710_RMW_Metrocard_Layouts_v4.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7e1ea74c717956dec734e7f9771ff9853c48e6954e20e2ac6d9ae78b8ea11bb6/190710_RMW_Metrocard_Layouts_v3.png" data-mid="76567278" border="0" src="https://freight.cargo.site/w/1000/i/7e1ea74c717956dec734e7f9771ff9853c48e6954e20e2ac6d9ae78b8ea11bb6/190710_RMW_Metrocard_Layouts_v3.png" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/4e3e42f366df9526d712618a0d5558ea2f983f404397094edf055737f3d2bcfb/Rimowa_Paris_Opera-Hausman_2.jpg" data-mid="76319017" border="0" src="https://freight.cargo.site/w/1000/i/4e3e42f366df9526d712618a0d5558ea2f983f404397094edf055737f3d2bcfb/Rimowa_Paris_Opera-Hausman_2.jpg" /> <img width="3935" height="2353" width_o="3935" height_o="2353" data-src="https://freight.cargo.site/t/original/i/51028225d8b2f83a2aea51f8803fd01e65680960746c6932bd04b5e7b6c512b5/RIMOWA_Shoreditch-Triangle-7.jpg" data-mid="76562381" border="0" src="https://freight.cargo.site/w/1000/i/51028225d8b2f83a2aea51f8803fd01e65680960746c6932bd04b5e7b6c512b5/RIMOWA_Shoreditch-Triangle-7.jpg" /> <img width="723" height="1000" width_o="723" height_o="1000" data-src="https://freight.cargo.site/t/original/i/dce05e1fb49bf84bf54ca84774b2c71861058cd33060f00217088d8a098f1ae8/Rimowa_NYC_SOHO-Housten.jpg" data-mid="76562383" border="0" src="https://freight.cargo.site/w/723/i/dce05e1fb49bf84bf54ca84774b2c71861058cd33060f00217088d8a098f1ae8/Rimowa_NYC_SOHO-Housten.jpg" /> <img width="1600" height="616" width_o="1600" height_o="616" data-src="https://freight.cargo.site/t/original/i/9eb698289724ebaa77145b122a58a05bf651166dacbd3020d656d4ad49ba981c/Rimowa_tokyo_digital-OOH.jpg" data-mid="76910112" border="0" src="https://freight.cargo.site/w/1000/i/9eb698289724ebaa77145b122a58a05bf651166dacbd3020d656d4ad49ba981c/Rimowa_tokyo_digital-OOH.jpg" /> https://jrdnwlms.co.uk/Corsys Thu, 02 Jul 2020 17:21:29 +0000 Jordan Williams | Designer & Creative https://jrdnwlms.co.uk/Corsys Corsys (Core systems)Corsys is a cloud-based platform that gives security staff at ports and borders a real time overview of how their critical operations are performing. I developed a brand identity to be rolled out to every touch point for product launch, alongside developing and designing the platform itself. Role / ContributionsFreelance Designer︎︎︎Brand Identity, Art Direction, Strategy &amp; Positioning, Iconography, UX/UI, WebResult 44% increase of customer leads post-launch <img width="1561" height="935" width_o="1561" height_o="935" data-src="https://freight.cargo.site/t/original/i/f8febc2b4fbf9cf785caf4890bdebd09289e48577c640a74f847dc7a8c49b44a/2018---CORSYS-15.jpg" data-mid="76326765" border="0" src="https://freight.cargo.site/w/1000/i/f8febc2b4fbf9cf785caf4890bdebd09289e48577c640a74f847dc7a8c49b44a/2018---CORSYS-15.jpg" /> <img width="2560" height="1432" width_o="2560" height_o="1432" data-src="https://freight.cargo.site/t/original/i/afe1abd544cc31c61a8b3d63ad1482f5becfbe65b70243dd0459535753371586/Corsys_brand_overview_2.jpg" data-mid="254093924" border="0" src="https://freight.cargo.site/w/1000/i/afe1abd544cc31c61a8b3d63ad1482f5becfbe65b70243dd0459535753371586/Corsys_brand_overview_2.jpg" /> <img width="2667" height="1479" width_o="2667" height_o="1479" data-src="https://freight.cargo.site/t/original/i/a8eb25261d8091d6208d76e679bd0e3bc06640ad89f40cd340d08ec8923f1a9c/Corsys_brand_overview.png" data-mid="76325308" border="0" src="https://freight.cargo.site/w/1000/i/a8eb25261d8091d6208d76e679bd0e3bc06640ad89f40cd340d08ec8923f1a9c/Corsys_brand_overview.png" /> <img width="3251" height="1948" width_o="3251" height_o="1948" data-src="https://freight.cargo.site/t/original/i/71b8d53df46df7fef08f62aea63d98e19523625263857abd5a04458d12bd0cc0/Corsys_Icons.jpg" data-mid="76326722" border="0" src="https://freight.cargo.site/w/1000/i/71b8d53df46df7fef08f62aea63d98e19523625263857abd5a04458d12bd0cc0/Corsys_Icons.jpg" /> <img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/c0128c93b413556f209e58d5596e7aa9bb299a516fd322a0d5c84289bdd92ec7/HELLO-01-web.gif" data-mid="254093929" border="0" src="https://freight.cargo.site/w/500/i/c0128c93b413556f209e58d5596e7aa9bb299a516fd322a0d5c84289bdd92ec7/HELLO-01-web.gif" /> <img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/e49b48c5519f2a2c0e98fc07099c52e2d610ac07cbc22d467987a3843411f022/HELLO-2-web.gif" data-mid="254093930" border="0" src="https://freight.cargo.site/w/500/i/e49b48c5519f2a2c0e98fc07099c52e2d610ac07cbc22d467987a3843411f022/HELLO-2-web.gif" /> <img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/d074fcdbf91daf9218dd392c0834da3cdb2e616d82b93ac507181a3c1f1373b8/HELLO-3-web.gif" data-mid="254093931" border="0" src="https://freight.cargo.site/w/500/i/d074fcdbf91daf9218dd392c0834da3cdb2e616d82b93ac507181a3c1f1373b8/HELLO-3-web.gif" /> <img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/e05dc098602ae521e63a29df2d63b263d0d37a86f839b49183c55600b7bbbc3f/HELLO-4-web.gif" data-mid="254093932" border="0" src="https://freight.cargo.site/w/500/i/e05dc098602ae521e63a29df2d63b263d0d37a86f839b49183c55600b7bbbc3f/HELLO-4-web.gif" /> <img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/349e838dd6dd100eaed342ab3eaccc46a25eb4f3680b19ac1f410856f7dbe8af/HELLO-5-web.gif" data-mid="254093933" border="0" src="https://freight.cargo.site/w/500/i/349e838dd6dd100eaed342ab3eaccc46a25eb4f3680b19ac1f410856f7dbe8af/HELLO-5-web.gif" /> <img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/ab9b27e967a104b2df96872dec8b96e1727657a8ce8be266406675524a0eefc4/HELLO-6-web.gif" data-mid="254093934" border="0" src="https://freight.cargo.site/w/500/i/ab9b27e967a104b2df96872dec8b96e1727657a8ce8be266406675524a0eefc4/HELLO-6-web.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6491edc32b2d0ce4fb154b89f0c4510f4b1d315a75fb4d5d01eeb545730ec7c5/Corsys_Web_mob.jpg" data-mid="76325312" border="0" src="https://freight.cargo.site/w/1000/i/6491edc32b2d0ce4fb154b89f0c4510f4b1d315a75fb4d5d01eeb545730ec7c5/Corsys_Web_mob.jpg" /> <img width="1920" height="5145" width_o="1920" height_o="5145" data-src="https://freight.cargo.site/t/original/i/bc09229a6be5bae01b3d8cb6b4f5bb74b5a464de765ceabd042d2adf567e3bc5/Corsys_web_desktop_.jpg" data-mid="76325310" border="0" src="https://freight.cargo.site/w/1000/i/bc09229a6be5bae01b3d8cb6b4f5bb74b5a464de765ceabd042d2adf567e3bc5/Corsys_web_desktop_.jpg" /> <img width="2560" height="1121" width_o="2560" height_o="1121" data-src="https://freight.cargo.site/t/original/i/a59de85ee8d6765db61dc87ee35fb4e58aaa6bfde47f746f68fb655ec4268da6/Corsys_app_screens.jpg" data-mid="254093925" border="0" src="https://freight.cargo.site/w/1000/i/a59de85ee8d6765db61dc87ee35fb4e58aaa6bfde47f746f68fb655ec4268da6/Corsys_app_screens.jpg" /> <img width="2220" height="1288" width_o="2220" height_o="1288" data-src="https://freight.cargo.site/t/original/i/ea5350941606ee6dfd03acefd4ae99f62ed918ddc37eb4e3a42bd13bae81ac8d/Corsys_brand_print.jpg" data-mid="254093926" border="0" src="https://freight.cargo.site/w/1000/i/ea5350941606ee6dfd03acefd4ae99f62ed918ddc37eb4e3a42bd13bae81ac8d/Corsys_brand_print.jpg" /> https://jrdnwlms.co.uk/Comic-Relief Thu, 02 Jul 2020 18:34:23 +0000 Jordan Williams | Designer & Creative https://jrdnwlms.co.uk/Comic-Relief Comic Relief: Whatever Moves You Comic Relief asked the UK to get active and collectively hit a billion steps each day of their ‘Whatever Moves You’ campaign.&nbsp; I worked on campaign graphics and the mobile app which allowed fundraisers to track their steps, take on celebrity challenges and create leagues to compete against friends/colleagues. Additional branded content was also needed for BBC, BA, Pottermore, GSK and Sainsburys. Role / ContributionsFreelance Designer︎︎︎Art Direction, UX/UI, Artworking Result£38,195,278 fundraised 1bn steps tracked 220,000 app downloads <img width="2667" height="1667" width_o="2667" height_o="1667" data-src="https://freight.cargo.site/t/original/i/964ac576f9ed77052376aaf628e5aa6c378e3c2cb6f5b25f0d9b4d0117bb7b57/CR_precious.jpg" data-mid="76349014" border="0" src="https://freight.cargo.site/w/1000/i/964ac576f9ed77052376aaf628e5aa6c378e3c2cb6f5b25f0d9b4d0117bb7b57/CR_precious.jpg" /> <img width="2667" height="1667" width_o="2667" height_o="1667" data-src="https://freight.cargo.site/t/original/i/171dd4fdf0b3dfed7a5d4dfc0b5b8e9064381327f43f0dccfabcf24c4efcd37d/CR_mob.jpg" data-mid="76331681" border="0" src="https://freight.cargo.site/w/1000/i/171dd4fdf0b3dfed7a5d4dfc0b5b8e9064381327f43f0dccfabcf24c4efcd37d/CR_mob.jpg" /> <img width="2560" height="1291" width_o="2560" height_o="1291" data-src="https://freight.cargo.site/t/original/i/98c110049d5a44f8c436d76cdff52edf0ccebcb159d04cb0628d3d2288c61d12/CR_screens.jpg" data-mid="254093953" border="0" src="https://freight.cargo.site/w/1000/i/98c110049d5a44f8c436d76cdff52edf0ccebcb159d04cb0628d3d2288c61d12/CR_screens.jpg" /> <img width="3251" height="4121" width_o="3251" height_o="4121" data-src="https://freight.cargo.site/t/original/i/d21afe045070c393a9132d439021f9b38b1e7d373f3733b6d9fdd2115b2c53f7/CR-Screens.jpg" data-mid="76349398" border="0" src="https://freight.cargo.site/w/1000/i/d21afe045070c393a9132d439021f9b38b1e7d373f3733b6d9fdd2115b2c53f7/CR-Screens.jpg" /> <img width="3251" height="2395" width_o="3251" height_o="2395" data-src="https://freight.cargo.site/t/original/i/e22590945430686f0ab51a9be77423c595302a6a63a901799e4b2b148f8bce6c/CR-Socials.jpg" data-mid="76349399" border="0" src="https://freight.cargo.site/w/1000/i/e22590945430686f0ab51a9be77423c595302a6a63a901799e4b2b148f8bce6c/CR-Socials.jpg" /> <img width="3251" height="1293" width_o="3251" height_o="1293" data-src="https://freight.cargo.site/t/original/i/090e981531795cf7b670d432978ba93c3452953fee8e9b062b4bb49de8452e30/CR-Badges.jpg" data-mid="76349397" border="0" src="https://freight.cargo.site/w/1000/i/090e981531795cf7b670d432978ba93c3452953fee8e9b062b4bb49de8452e30/CR-Badges.jpg" /> https://jrdnwlms.co.uk/Centrepoint Thu, 02 Jul 2020 17:50:04 +0000 Jordan Williams | Designer & Creative https://jrdnwlms.co.uk/Centrepoint Centrepoint We Will Be HeardCentrepoint needed a campaign to help end youth homelessness. ‘We Will Be Heard’ took a grass-roots approach to ensure vulnerable young people’s voices were heard. An estimated 22,000 young people faced homelessness during the coming Christmas period which we highlighted as #THE22000.To encourage people to sign the national petition, I created key visuals by anonymising real stories of Centrepoint beneficiaries. I wanted the artwork to make people stop, and form an emotional connection with each story. Role / ContributionsDesigner︎︎︎Art Direction, Branding, Typography ResultThe campaign drove 8,920 sign ups and reached 1.02m people in cities across the UK.PressBBC News ITV NewsThe Guardian Evening Standard Metro <img width="2667" height="1667" width_o="2667" height_o="1667" data-src="https://freight.cargo.site/t/original/i/144f82a84bef76c40444eb8d8e645edc5f57c04dad80b5efd4ebb455cc4a0865/CR_macro.jpg" data-mid="76351279" border="0" src="https://freight.cargo.site/w/1000/i/144f82a84bef76c40444eb8d8e645edc5f57c04dad80b5efd4ebb455cc4a0865/CR_macro.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fcad6ffcbdde851ebf01ea4e087d52bf70eeb9728605c77d6aeb4fdcb74977b4/CP_vintage.jpg" data-mid="76352408" border="0" src="https://freight.cargo.site/w/1000/i/fcad6ffcbdde851ebf01ea4e087d52bf70eeb9728605c77d6aeb4fdcb74977b4/CP_vintage.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c60dfdaa680adde9976e511320f4ce2583eca2363de7133a05258a2709b6e5a0/CP_Web_Logos_1920px.jpg" data-mid="76327496" border="0" src="https://freight.cargo.site/w/1000/i/c60dfdaa680adde9976e511320f4ce2583eca2363de7133a05258a2709b6e5a0/CP_Web_Logos_1920px.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6a2333495ced7b544b1a81b84f9cc1fb686a26fe76f810c1a45e6ea0e46b7efc/CP_Web_pre3_1920px.jpg" data-mid="76351358" border="0" src="https://freight.cargo.site/w/1000/i/6a2333495ced7b544b1a81b84f9cc1fb686a26fe76f810c1a45e6ea0e46b7efc/CP_Web_pre3_1920px.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/40f0e95bf15b10bad10ebbce65b52e96734df001089d65589f56b6ef64e157e8/CP_Web_Silhouettes_1920px.jpg" data-mid="76327511" border="0" src="https://freight.cargo.site/w/1000/i/40f0e95bf15b10bad10ebbce65b52e96734df001089d65589f56b6ef64e157e8/CP_Web_Silhouettes_1920px.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7f4c0896d5be0c3942250d44fd0f43febe1195e664674d5c3f47749f39394d82/CP_Web_Street_1920px.jpg" data-mid="76327512" border="0" src="https://freight.cargo.site/w/1000/i/7f4c0896d5be0c3942250d44fd0f43febe1195e664674d5c3f47749f39394d82/CP_Web_Street_1920px.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7c41618ddfc92ab793b23e1c031c3cbbf81ecd8b87d27371326686155928c8ad/CP_skatepark.jpg" data-mid="76351743" border="0" src="https://freight.cargo.site/w/1000/i/7c41618ddfc92ab793b23e1c031c3cbbf81ecd8b87d27371326686155928c8ad/CP_skatepark.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e9a4e7aa29e699efe0634db4be9c865a0284d68a9ff44f47b460d28786365ffd/CP_StreetArtists-1920px.jpg" data-mid="76352407" border="0" src="https://freight.cargo.site/w/1000/i/e9a4e7aa29e699efe0634db4be9c865a0284d68a9ff44f47b460d28786365ffd/CP_StreetArtists-1920px.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b918aa0bf6111474fbc33e304f125e39958479b22f0941e451eeaeba0f8fedfc/CP_StreetArt-1920px.jpg" data-mid="76352406" border="0" src="https://freight.cargo.site/w/1000/i/b918aa0bf6111474fbc33e304f125e39958479b22f0941e451eeaeba0f8fedfc/CP_StreetArt-1920px.jpg" /> <img width="2642" height="1685" width_o="2642" height_o="1685" data-src="https://freight.cargo.site/t/original/i/edbc7932b5abd3d492bdc3d4ac83e4db635753ecd8f584c83cc6bc2346ceb4ce/CP_socials.jpg" data-mid="76351748" border="0" src="https://freight.cargo.site/w/1000/i/edbc7932b5abd3d492bdc3d4ac83e4db635753ecd8f584c83cc6bc2346ceb4ce/CP_socials.jpg" /> <img width="2642" height="1648" width_o="2642" height_o="1648" data-src="https://freight.cargo.site/t/original/i/d12757b99d5bd485fc865f546c4a1b8821ad9716721e40090fae7a699c1b46a1/CP_web.jpg" data-mid="76351791" border="0" src="https://freight.cargo.site/w/1000/i/d12757b99d5bd485fc865f546c4a1b8821ad9716721e40090fae7a699c1b46a1/CP_web.jpg" /> https://jrdnwlms.co.uk/KTURE Thu, 02 Jul 2020 17:49:25 +0000 Jordan Williams | Designer & Creative https://jrdnwlms.co.uk/KTURE KTURE A high-fashion discovery platform dedicated to showcasing the newest arrivals from the best brands in one place. I designed the site expansion, which allowed KTURE to sell products directly. I was tasked with designing a ‘one-tap’ purchase experience which included web design through to the CMS. Partnered with global retailers NET-A-PORTER, Farfetch and SSENSE the web application aims to be the future of fashion commerce. Role / ContributionsDesigner︎︎︎Web, UX/UI, CMS, Emails&nbsp;Results10k+ social following24% web traffic&nbsp;increase <img width="2667" height="1667" width_o="2667" height_o="1667" data-src="https://freight.cargo.site/t/original/i/d71a2375f0e7309e72138bc8d30bde83b2572e4eb6fddee709a16f15271817fd/KTURE_web.jpg" data-mid="76333477" border="0" src="https://freight.cargo.site/w/1000/i/d71a2375f0e7309e72138bc8d30bde83b2572e4eb6fddee709a16f15271817fd/KTURE_web.jpg" /> <img width="2667" height="1667" width_o="2667" height_o="1667" data-src="https://freight.cargo.site/t/original/i/1430502cb6a2689a29710bd905202ecabbd14de0d1946f7a24aa79431dead8ba/KTURE_web_screens.jpg" data-mid="76333476" border="0" src="https://freight.cargo.site/w/1000/i/1430502cb6a2689a29710bd905202ecabbd14de0d1946f7a24aa79431dead8ba/KTURE_web_screens.jpg" /><img width="2667" height="1667" width_o="2667" height_o="1667" data-src="https://freight.cargo.site/t/original/i/4c7df4625fcf42e03d44da72eb5c0d625f53b41f19ee1b9c1ef53375e2d42ea3/KTURE_CMS.jpg" data-mid="76333474" border="0" src="https://freight.cargo.site/w/1000/i/4c7df4625fcf42e03d44da72eb5c0d625f53b41f19ee1b9c1ef53375e2d42ea3/KTURE_CMS.jpg" /><img width="2667" height="1667" width_o="2667" height_o="1667" data-src="https://freight.cargo.site/t/original/i/b678aed41cc07cab649590e11382c2aba484e3e7b531ebb1d45a8421630efd4d/KTURE_Emails.jpg" data-mid="76333475" border="0" src="https://freight.cargo.site/w/1000/i/b678aed41cc07cab649590e11382c2aba484e3e7b531ebb1d45a8421630efd4d/KTURE_Emails.jpg" /> https://jrdnwlms.co.uk/Info Thu, 02 Jul 2020 16:03:12 +0000 Jordan Williams | Designer & Creative https://jrdnwlms.co.uk/Info London based designer working across brand and digital interaction. I've spent most of my days collaborating with other creatives developing brands, digital products and an unhealthy addiction for&nbsp;jamaican patties.👨🏿‍💻&nbsp; Product Designer @Kraken&nbsp; Contactjrdnwlms@gmail.com linkedin︎︎︎ soundcloud︎︎︎ <img width="1000" height="663" width_o="1000" height_o="663" data-src="https://freight.cargo.site/t/original/i/e0296d0b7f0b2b958af679071d475a4c9aa0c63b60b9a6d9ee319be1323acd6d/jordan_photo_1000.jpg" data-mid="254093986" border="0" data-scale="95" data-no-zoom data-draggable data-icon-mode src="https://freight.cargo.site/w/1000/i/e0296d0b7f0b2b958af679071d475a4c9aa0c63b60b9a6d9ee319be1323acd6d/jordan_photo_1000.jpg" /> Services︎︎︎Product Design (UX &amp; UI) ︎︎︎Web Design ︎︎︎Brand Identity︎︎︎Art Direction︎︎︎OOH + DOOHSelected Clients ︎︎︎Arts Council England ︎︎︎High Line NYC ︎︎︎Nike︎︎︎Mind︎︎︎Octopus Energy ︎︎︎Rimowa ︎︎︎Volkswagen https://jrdnwlms.co.uk/Homepage Thu, 02 Jul 2020 16:03:13 +0000 Jordan Williams | Designer & Creative https://jrdnwlms.co.uk/Homepage